/* Layout: one tall measured column — a centimetre ruler runs down the page edge, sections stack like a 32 cm cone */
:root{
  --paper:#FBFAF7; --ink:#14214D; --muted:#5C6378; --line:#DEDBD3; --red:#E3261C; --blue:#1C3FAE; --card:#FFFFFF; --chip:#F1EFE9;
  --display:"Bricolage Grotesque", "Arial Narrow", system-ui, sans-serif;
  --body:"Figtree", system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono:"JetBrains Mono", ui-monospace, Menlo, monospace;
}
/* One look for everyone: the brand is cream, navy and red, so the site stays light even when the device is in dark mode */
:root{color-scheme:light}
*{box-sizing:border-box}
body{background:var(--paper);color:var(--ink);font:400 17px/1.6 var(--body);padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px))}
.wrap{max-width:1120px;margin:0 auto;position:relative;padding-left:56px}
.ruler{position:absolute;left:0;top:0;bottom:0;width:36px;border-right:1px solid var(--line);
  background:repeating-linear-gradient(to bottom,var(--line) 0 1px,transparent 1px 12px),repeating-linear-gradient(to bottom,var(--ink) 0 1.5px,transparent 1.5px 60px);
  background-size:12px 100%,22px 100%;background-repeat:repeat-y;background-position:right top,right top;opacity:.55}
@media (max-width:640px){.wrap{padding-left:0}.ruler{display:none}}
header{display:flex;align-items:center;justify-content:space-between;gap:16px;padding-block:22px;flex-wrap:wrap}
header img{height:46px;width:auto}
nav{display:flex;gap:22px;flex-wrap:wrap;font-weight:500;font-size:15px}
nav a{color:var(--ink);text-decoration:none;border-bottom:1px solid transparent}
nav a:hover,nav a:focus-visible{border-color:var(--red);outline:none}
.label{font:500 12px/1 var(--mono);letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
h1,h2{font-family:var(--display);text-wrap:balance;margin:0;letter-spacing:-.02em}
h1{font-weight:800;font-size:clamp(46px,8vw,104px);line-height:.92}
h2{font-weight:700;font-size:clamp(32px,4.4vw,54px);line-height:1}
p{margin:0;max-width:62ch}
.hero{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center;padding-block:28px 64px}
.hero > div{min-width:0;display:flex;flex-direction:column;gap:22px}
.cm{color:var(--red)}
.hero p{font-size:19px;color:var(--muted)}
.hero figure{margin:0;position:relative}
.hero figure img{width:100%;border-radius:6px;display:block;aspect-ratio:3/4;object-fit:cover}
.hero figcaption{position:absolute;right:12px;bottom:12px;background:var(--card);color:var(--ink);font:500 12px var(--mono);padding:6px 10px;border-radius:999px}
.btns{display:flex;gap:12px;flex-wrap:wrap}
.btn{display:inline-flex;align-items:center;gap:8px;padding:13px 20px;border-radius:999px;font-weight:600;text-decoration:none;border:1.5px solid var(--ink);color:var(--ink)}
.btn.primary{background:var(--red);border-color:var(--red);color:#fff}
.btn:focus-visible{outline:3px solid var(--blue);outline-offset:3px}
section{padding-block:72px;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:28px}
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:start}
.split > *{min-width:0}
.facts{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--line)}
.facts div{padding:18px 16px 18px 0;display:flex;flex-direction:column;gap:6px}
.facts b{font:700 34px/1 var(--display)}
.facts span{color:var(--muted);font-size:14px}
.cities{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.city{background:var(--card);border:1px solid var(--line);border-radius:8px;padding:20px;display:flex;flex-direction:column;gap:8px}
.city b{font:700 24px/1.1 var(--display)}
.city small{color:var(--muted)}
.city .tag{align-self:flex-start;font:500 11px var(--mono);letter-spacing:.08em;background:var(--chip);padding:4px 8px;border-radius:4px}
.why{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.why div{display:flex;flex-direction:column;gap:8px;border-top:2px solid var(--ink);padding-top:14px}
.why h3{margin:0;font:700 20px/1.2 var(--display)}
.why p{color:var(--muted);font-size:15px}
form{display:grid;grid-template-columns:1fr 1fr;gap:16px;background:var(--card);border:1px solid var(--line);border-radius:10px;padding:24px}
form .full{grid-column:1/-1}
label{display:flex;flex-direction:column;gap:6px;font-size:14px;font-weight:600}
input,select,textarea{font:400 16px var(--body);color:var(--ink);background:var(--paper);border:1px solid var(--line);border-radius:6px;padding:11px 12px;width:100%}
input:focus,select:focus,textarea:focus{outline:2px solid var(--blue);outline-offset:1px}
textarea{min-height:110px;resize:vertical}
.err{color:var(--red);font-size:13px;font-weight:500;min-height:1em}
.note{font-size:13px;color:var(--muted)}
#done{background:var(--chip);border-radius:10px;padding:24px;display:flex;flex-direction:column;gap:10px}
#done b{font:700 22px/1.2 var(--display)}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
button[disabled]{opacity:.6;cursor:progress}
.lang{font:500 13px var(--mono);letter-spacing:.08em;border:1px solid var(--line);border-radius:999px;padding:6px 12px}
.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:8px;background:var(--card);padding:8px 12px;z-index:5}
.credit{font-size:12px;color:var(--muted)}
footer{border-top:1px solid var(--line);padding-block:32px 48px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;color:var(--muted);font-size:13px}
@media (max-width:860px){.hero,.split{grid-template-columns:1fr}.cities{grid-template-columns:1fr 1fr}.why{grid-template-columns:1fr}}
@media (max-width:520px){form{grid-template-columns:1fr}.cities{grid-template-columns:1fr 1fr;gap:10px}.facts{grid-template-columns:repeat(3,auto);justify-content:start;gap:22px}.facts b{font-size:26px}.city{padding:16px}.city b{font-size:20px}}
@media (prefers-reduced-motion:reduce){*{scroll-behavior:auto!important}}
html{-webkit-text-size-adjust:100%}
body{margin:0}
img{max-width:100%;height:auto}
[hidden]{display:none!important}
header a img{display:block}
.err:empty{display:none}
.credit{flex-basis:100%}
/* Korean: break between words, not inside them; Hangul is wider, so headings run a size smaller */
:lang(ko){word-break:keep-all;overflow-wrap:anywhere}
:lang(ko) h1{font-size:clamp(36px,6.6vw,88px);line-height:1.06;letter-spacing:-.03em}
:lang(ko) h2{font-size:clamp(28px,3.8vw,48px);line-height:1.12}
/* Store cards: address and outbound links sit at the bottom of each card */
.city small{line-height:1.35}
.city address{font-style:normal;font-size:13px;line-height:1.45;color:var(--muted);border-top:1px dashed var(--line);padding-top:10px;margin-top:4px}
.city .links{display:flex;gap:14px;flex-wrap:wrap;margin-top:auto;padding-top:6px;font-size:13px;font-weight:600}
.city a,.foot-links a,.consent a,.legal a{color:var(--blue);text-decoration:none;border-bottom:1px solid currentColor}
.city a:focus-visible,.foot-links a:focus-visible,.consent a:focus-visible{outline:2px solid var(--blue);outline-offset:2px}
/* Franchise steps: four numbered stages on one line, stacked on phones */
h3.sub{margin:12px 0 0;font:700 22px/1.2 var(--display)}
.steps li{counter-increment:st;background:var(--chip);border-radius:8px;padding:18px;display:flex;flex-direction:column;gap:6px}
.steps li::before{content:"0" counter(st);font:500 12px var(--mono);color:var(--red);letter-spacing:.1em}
.steps b{font:700 18px/1.2 var(--display)}
.steps p{font-size:14px;color:var(--muted)}
/* Consent row */
label.consent{flex-direction:row;align-items:flex-start;gap:10px;font-weight:500;font-size:14px;line-height:1.45}
label.consent input{width:18px;height:18px;flex:none;margin:2px 0 0;accent-color:var(--red)}
.submit-row{display:flex;justify-content:flex-end}
.foot-links{display:flex;gap:18px;flex-wrap:wrap}
/* Privacy page */
.legal{display:flex;flex-direction:column;gap:14px;padding-block:24px 72px;max-width:720px}
.legal h1{font-size:clamp(36px,5vw,56px);line-height:1.05;margin-bottom:4px}
.legal h2{font-size:22px;line-height:1.25;margin-top:22px}
.legal p{color:var(--ink);font-size:16px}
.legal p.note{color:var(--muted);font-size:13px}
@media (max-width:520px){.steps{grid-template-columns:1fr}.submit-row .btn{width:100%;justify-content:center}}
/* Flavors: all thirteen towers in view at once, every image the same height so mixed and single read as equally tall */
.flavor-grid{--fh:400px;display:grid;grid-template-columns:44px repeat(13,minmax(0,1fr));gap:18px 10px;align-items:start}
.flavor{margin:0;display:flex;flex-direction:column;align-items:center;gap:10px;min-width:0}
.flavor img{height:var(--fh);width:auto;max-width:100%;object-fit:contain;filter:drop-shadow(0 8px 10px rgba(20,33,77,.16))}
.flavor figcaption{display:flex;flex-direction:column;align-items:center;gap:4px;text-align:center}
.flavor span{font-size:12.5px;font-weight:600;line-height:1.25}
.flavor em{font-style:normal;font:500 9.5px var(--mono);color:var(--red);letter-spacing:.08em}
.measure{height:var(--fh);display:flex;flex-direction:column;align-items:center;justify-content:space-between;font:500 11px/1.1 var(--mono);color:var(--red);text-align:center}
.measure i{flex:1;width:1.5px;background:var(--red);margin:6px 0;position:relative}
.measure i::before,.measure i::after{content:"";position:absolute;left:-5px;width:11px;height:1.5px;background:var(--red)}
.measure i::before{top:0}.measure i::after{bottom:0}
@media (max-width:1060px){.flavor-grid{--fh:300px;grid-template-columns:repeat(7,minmax(0,1fr))}.measure{display:none}}
@media (max-width:620px){.flavor-grid{--fh:230px;grid-template-columns:repeat(5,minmax(0,1fr));gap:16px 6px}.flavor span{font-size:11.5px}.flavor em{font-size:8.5px}}
/* Brand film: plays muted when scrolled into view; viewer can pause and turn sound on */
.film{position:relative;max-width:360px}
.film video{width:100%;border-radius:8px;display:block;background:#000;aspect-ratio:9/16;cursor:pointer}
.film-ctl{position:absolute;right:12px;bottom:12px;display:flex;gap:8px}
.fbtn{width:42px;height:42px;border-radius:999px;border:0;display:grid;place-items:center;cursor:pointer;background:rgba(14,20,48,.62);color:#fff;-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
.fbtn svg{width:20px;height:20px;fill:currentColor}
.fbtn:hover{background:rgba(14,20,48,.82)}
.fbtn:focus-visible{outline:3px solid var(--blue);outline-offset:2px}
.fbtn[data-state=playing] .i-play,.fbtn[data-state=paused] .i-pause,.fbtn[data-state=muted] .i-sound,.fbtn[data-state=sound] .i-muted{display:none}
.story-text{display:flex;flex-direction:column;gap:22px}
/* Franchise steps: three stages */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;counter-reset:st}
.form-note{color:var(--muted);font-size:15px;margin-top:-14px}
@media (max-width:1000px){.steps{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.steps{grid-template-columns:1fr}}

/* Korean pages: a real Korean typeface, no wide tracking on Hangul labels, tighter display headings */
:lang(ko){--body:"Figtree","Noto Sans KR","Noto Sans CJK KR","Apple SD Gothic Neo","Malgun Gothic",system-ui,sans-serif;--display:"Bricolage Grotesque","Noto Sans KR","Noto Sans CJK KR","Apple SD Gothic Neo","Malgun Gothic",sans-serif}
:lang(ko) body{line-height:1.75;letter-spacing:-.01em}
:lang(ko) h1{font-weight:800;font-size:clamp(38px,6.4vw,84px);line-height:1.1;letter-spacing:-.045em}
:lang(ko) h2{font-weight:800;font-size:clamp(28px,3.8vw,46px);line-height:1.2;letter-spacing:-.04em}
:lang(ko) h3,:lang(ko) .why h3,:lang(ko) h3.sub,:lang(ko) .steps b,:lang(ko) .city b{letter-spacing:-.03em;font-weight:700}
:lang(ko) .label{font:700 13px/1 var(--body);letter-spacing:0;color:var(--red)}
:lang(ko) .city .tag{font:600 11.5px/1.2 var(--body);letter-spacing:0}
:lang(ko) .flavor em{font:700 10px/1.2 var(--body);letter-spacing:0}
:lang(ko) .hero figcaption{font:600 12px var(--body);letter-spacing:0}
:lang(ko) .hero p{font-size:18px;line-height:1.75}
:lang(ko) .facts span{font-size:13.5px}
:lang(ko) nav{font-size:15px;gap:20px}
:lang(ko) .lang{font:500 13px var(--mono)}
/* KO headline: the product name reads as one line, the measurement sits large underneath */
:lang(ko) h1{font-size:clamp(38px,5vw,66px);line-height:1.14;letter-spacing:-.035em}
:lang(ko) h1 .ln{display:block;white-space:nowrap}
@media (max-width:860px){:lang(ko) h1{font-size:clamp(34px,10vw,60px)}}
/* Required fields */
.req{color:var(--red);text-decoration:none;font-weight:700;border:0;cursor:help}
.req-note{margin:0;max-width:none;font-size:13px;color:var(--muted);text-align:right}
[aria-invalid=true]{border-color:var(--red)!important;outline:2px solid color-mix(in srgb,var(--red) 35%,transparent);outline-offset:0}
label.consent input[aria-invalid=true]{outline:2px solid var(--red);outline-offset:2px}
select:invalid{color:var(--muted)}
/* Hero counter: cumulative cones sold, the brand's proof in one number */
.count{display:flex;flex-direction:column;gap:6px;padding:4px 0 2px}
.count b{font:800 clamp(54px,7vw,100px)/.92 var(--display);letter-spacing:-.03em;color:var(--red)}
.count span{font-size:16px;font-weight:600;color:var(--ink)}
.count sup{color:var(--red);font-size:.8em}
.fn{font-size:12px;color:var(--muted);margin-top:-6px}
.facts{grid-template-columns:repeat(2,max-content)!important;column-gap:56px}
/* Coming-soon flavors: flat silhouettes so they never pass for product photos */
.soon-wrap{display:flex;flex-direction:column;gap:12px;margin-top:20px;padding-top:28px;border-top:1px dashed var(--line)}
.soon-wrap h3.sub{margin:0}
.soon-wrap .note{margin-top:-4px}
.soon-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:12px;max-width:620px;align-items:start}
.flavor.soon img{height:250px;filter:none;opacity:.92}
.flavor.soon small{font-size:11.5px;color:var(--muted)}
.flavor.soon em{font:600 9.5px var(--mono);color:var(--blue);border:1px dashed var(--blue);border-radius:999px;padding:2px 7px;letter-spacing:.06em}
:lang(ko) .flavor.soon em{font:700 10.5px var(--body);letter-spacing:0}
@media (max-width:620px){.flavor.soon img{height:190px}.soon-grid{gap:6px}}
/* Footer: company details as Korean sites list them */
footer{display:flex;flex-direction:column;align-items:flex-start;gap:14px}
.foot-logo{height:36px;width:auto}
.biz{display:flex;flex-wrap:wrap;gap:6px 18px;font-size:13px;color:var(--muted);max-width:820px}
.biz b{font-weight:600;color:var(--ink);margin-right:4px}
.copy{font-size:12px;color:var(--muted)}
.hero p.fn,:lang(ko) .hero p.fn{font-size:12.5px;line-height:1.5;color:var(--muted)}
/* Hero, simplified: headline, one proof number, the two ways in, the photo */
.hero{padding-block:36px 72px;gap:56px}
.hero > div{gap:30px}
h1{font-size:clamp(44px,5.8vw,80px);line-height:.98}
.count{flex-direction:row;align-items:center;gap:18px;padding:18px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);max-width:520px}
.count b{font-size:clamp(44px,5vw,64px);flex:none}
.count span{font-size:15px;font-weight:500;line-height:1.4;color:var(--muted);max-width:13em}
.btn.ghost{border-color:transparent;padding-inline:6px}
.btn.ghost:hover{color:var(--red)}
.hero figure img{aspect-ratio:4/5}
:lang(ko) h1{font-size:clamp(40px,5vw,68px)}
@media (max-width:860px){.hero{gap:32px;padding-block:20px 56px}:lang(ko) h1{font-size:clamp(36px,10.5vw,60px)}}
@media (max-width:420px){.count{gap:14px}.count b{font-size:42px}.count span{font-size:14px}}
.count{flex-wrap:wrap;row-gap:6px}
.count span{min-width:0}
@media (max-width:420px){.count span{max-width:none;flex:1 1 9em}}
.facts{grid-template-columns:max-content minmax(0,max-content)!important}
@media (max-width:520px){.facts{column-gap:28px;grid-template-columns:max-content minmax(0,1fr)!important}}
/* Counter footnote sits right under the claim it qualifies */
.count-wrap{display:flex;flex-direction:column;gap:8px;max-width:520px}
.hero p.fn,:lang(ko) .hero p.fn{margin:0;font-size:12px;line-height:1.45;color:var(--muted)}
/* Hero stays side by side down to 720px; when stacked, the photo is capped so it doesn't swallow the screen */
@media (min-width:721px) and (max-width:860px){.hero{grid-template-columns:1.15fr .85fr;gap:32px}}
@media (max-width:720px){.hero figure img{aspect-ratio:auto;height:min(62vh,520px);object-position:50% 35%}}
@media (min-width:721px) and (max-width:860px){:lang(ko) h1{font-size:4.9vw}h1{font-size:5.4vw}}